Additional literature for the FSS course 'Advanced MKPR (Marketing Communications and Public Relations) Research'. Financial Times/Prentice Hall, Harlow ; New York (2005).
Obligatory literature for the FSS course 'Advanced MKPR (Marketing Communications and Public Relations) Research'. Thomson/South-Western, Mason (2008).
Educational lecture explaining principles of data calibration, measurement uncertainty, and interpretation of experimental results in scientific research contexts.