Item
The copywriter's toolkit : the complete guide to strategic advertising copy
- Title
- The copywriter's toolkit : the complete guide to strategic advertising copy
- Description
- Additional literature for the FSS course 'Language and Style of Marketing Communication and PR'. Wiley-Blackwell, Malden (MA) ; Oxford ; Chichester (2012).
- Subject
- Copywriting | advertising copy | marketing communication
- Creator
- Berman, Margo
- Publisher
- Wiley-Blackwell
- Date
- 2012
- Identifier
- ISBN: 978-1-4051-9952-0; 978-1-4051-9953-7; 978-1-4443-6081-3; COBISS.SI-ID: 31515229; E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.vlebooks.com/product/openreader?id=unilj&accId=9486805&isbn=9781444360813
- Type
- Text
- Format
- Print; e-edition available online
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=31515229
- Relation
- Reading for FSS course 'Language and Style of Marketing Communication and PR' (additional literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14742
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani