Item
Social media and integrated marketing communication : a rhetorical approach
- Title
- Social media and integrated marketing communication : a rhetorical approach
- Description
- Additional literature for the FSS course 'Language and Style of Marketing Communication and PR'. Lexington Books, Lanham (2013).
- Subject
- Social media | integrated marketing communication | rhetoric
- Creator
- Persuit, Jeanne M.
- Publisher
- Lexington Books
- Date
- 2013
- Identifier
- ISBN: 978-0-7391-7113-4; 978-1-4985-1616-7; 978-0-7391-7114-1; 978-1-299-74339-7; COBISS.SI-ID: 78106627; E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=611921&lang=sl&site=ehost-live&scope=site
- Type
- Text
- Format
- Print; e-edition available online
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=78106627
- Relation
- Reading for FSS course 'Language and Style of Marketing Communication and PR' (additional literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14742
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani