Item
Marketing metrics : the manager's guide to measuring marketing performance
- Title
- Marketing metrics : the manager's guide to measuring marketing performance
- Description
- Obligatory literature for the FSS course 'Marketing and communication metrics'. Pearson, Upper Saddle River, N. J. (2016).
- Subject
- marketing metrics | performance measurement | marketing | analytics
- Creator
- Bendle, Neil T.
- Publisher
- Pearson
- Date
- 2016
- Identifier
- ISBN: 978-0-13-408596-8; 0-13-408596-5; COBISS.SI-ID: 27911939; E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5719670
- Type
- Text
- Format
- Print; e-edition available online
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=27911939
- Relation
- Reading for FSS course 'Marketing and communication metrics' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14753
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani