Item
Marketing analytics roadmap : methods, metrics, and tools
- Title
- Marketing analytics roadmap : methods, metrics, and tools
- Description
- Obligatory literature for the FSS course 'Marketing and communication metrics'. Apress, New York (2015).
- Subject
- marketing analytics | metrics | measurement tools | marketing
- Creator
- Rackley, Jerry
- Publisher
- Apress
- Date
- 2015
- Identifier
- ISBN: 1-4842-0260-0; 978-1-4842-0260-9; 978-1-4842-0259-3; COBISS.SI-ID: 34130525; E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=2094192
- Type
- Text
- Format
- Print; e-edition available online
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=34130525
- Relation
- Reading for FSS course 'Marketing and communication metrics' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14753
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani