Item
Marketing value metrics : a new metrics model to measure marketing effectiveness
- Title
- Marketing value metrics : a new metrics model to measure marketing effectiveness
- Description
- Additional literature for the FSS course 'Marketing and communication metrics'. Kogan Page, London ; Philadelphia ; New Delhi (2014).
- Subject
- marketing value | metrics | marketing effectiveness | measurement
- Creator
- McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
- Publisher
- Kogan Page
- Date
- 2014
- Identifier
- ISBN: 978-0-7494-6898-9; COBISS.SI-ID: 27994627; E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=1801847
- Type
- Text
- Format
- Print; e-edition available online
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=27994627
- Relation
- Reading for FSS course 'Marketing and communication metrics' (additional literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14753
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani