Item
Marketing research : methodological foundations
- Title
- Marketing research : methodological foundations
- Description
- Obligatory literature for the FSS course 'MCPR (Marketing Communications and Public Relations) Research'. Thomson/South-Western, Mason (2008).
- Subject
- marketing research | methodology | research methods | marketing
- Creator
- Churchill, Gilbert A.; Iacobucci, Dawn
- Publisher
- Thomson/South-Western
- Date
- 2008
- Identifier
- ISBN: 0-324-23693-X; COBISS.SI-ID: 29812061
- Type
- Text
- Format
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=29812061
- Relation
- Reading for FSS course 'MCPR (Marketing Communications and Public Relations) Research' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14832
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani