Item
Essentials of marketing research
- Title
- Essentials of marketing research
- Description
- Additional literature for the FSS course 'MCPR (Marketing Communications and Public Relations) Research'. Financial Times/Prentice Hall, Harlow ; New York (2005).
- Subject
- marketing research | research methods | essentials | marketing
- Creator
- Proctor, Tony
- Publisher
- Financial Times/Prentice Hall
- Date
- 2005
- Identifier
- ISBN: 0-273-69494-4; 978-0-273-69494-6; COBISS.SI-ID: 30530653
- Type
- Text
- Format
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=30530653
- Relation
- Reading for FSS course 'MCPR (Marketing Communications and Public Relations) Research' (additional literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14832
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani