Item
Services marketing : concepts, strategies and cases
- Title
- Services marketing : concepts, strategies and cases
- Description
- Obligatory literature for the FSS course 'Services marketing'. Cengage Learning, Boston (2017).
- Subject
- services marketing | marketing strategy | customer service | case studies
- Creator
- Hoffman, K. Douglas; Bateson, John E. G.
- Publisher
- Cengage Learning
- Date
- 2017
- Identifier
- ISBN: 978-1-285-42978-6; 978-1-305-85559-5; COBISS.SI-ID: 12214044; E-edition: http://nukweb.nuk.uni-lj.si/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2639394&lang=sl&site=ehost-live&scope=site
- Type
- Text
- Format
- Print; e-edition available online
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=12214044
- Relation
- Reading for FSS course 'Services marketing' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14861
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani