Item
Services marketing : people, technology, strategy
- Title
- Services marketing : people, technology, strategy
- Description
- Obligatory literature for the FSS course 'Services marketing'. World Scientific, Hackensack (NJ) (2022).
- Subject
- services marketing | marketing strategy | service technology | customer
- Creator
- Wirtz, Jochen; Lovelock, Christopher H.
- Publisher
- World Scientific
- Date
- 2022
- Identifier
- ISBN: 978-1-944659-79-0; 978-1-944659-82-0; 978-1-944659-80-6; COBISS.SI-ID: 92329219; E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=6787750
- Type
- Text
- Format
- Print; e-edition available online
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=92329219
- Relation
- Reading for FSS course 'Services marketing' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14861
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani