Item
Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students
- Title
- Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students
- Description
- Additional literature for the FSS course 'Web analytics'. Routledge, New York ; London (2015).
- Subject
- digital marketing | strategy | online business
- Creator
- Kaufman, Ira; Horton, Chris
- Publisher
- Routledge
- Date
- 2015
- Identifier
- ISBN: 978-0-415-71674-1; 978-0-415-71675-8; 978-1-315-87945-1; 978-1-317-99975-1; COBISS.SI-ID: 2048476952; E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=1818176
- Type
- Text
- Format
- Print; e-edition available online
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=2048476952
- Relation
- Reading for FSS course 'Web analytics' (additional literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14856
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani