Title

Marketing research

Description

Additional literature for the FSS course 'Advanced MKPR (Marketing Communications and Public Relations) Research'. J. Wiley & Sons, Hoboken (2019).

Subject

Marketing research | research methods

Creator

Kumar, Vineet, et al.

Publisher

J. Wiley & Sons

Date

2019

Identifier

ISBN: 978-1-119-49758-5; 978-1-119-49749-3; 978-1-119-49755-4; COBISS.SI-ID: 257133571; E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.vlebooks.com/product/openreader?id=unilj&accId=9486805&isbn=9781119497493

Type

Text

Format

Print; e-edition available online

Language

en

Source

https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=257133571

Relation

Reading for FSS course 'Advanced MKPR (Marketing Communications and Public Relations) Research' (additional literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14776

Rights

In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.

Educational Level

Higher education (undergraduate / postgraduate)

Interactivity Type

Expositive