Item
Strategic advertising management
- Title
- Strategic advertising management
- Description
- Obligatory literature for the FSS course 'Advertising'. Oxford University Press, Oxford ; New York (2009).
- Subject
- Advertising management | strategy | branding
- Creator
- Percy, Larry; Elliott, Richard H.
- Publisher
- Oxford University Press
- Date
- 2009
- Identifier
- ISBN: 978-0-19-953257-5; 0-19-953257-5; COBISS.SI-ID: 28559965
- Type
- Text
- Format
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=28559965
- Relation
- Reading for FSS course 'Advertising' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14792
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani