Title

Principles of marketing

Description

Obligatory literature for the FSS course 'Basic marketing'. Pearson Education, Harlow (Essex) (2021).

Subject

Marketing principles | marketing management

Creator

Kotler, Philip; Armstrong, Gary M.; Balasubramanian, Sridhar

Publisher

Pearson Education

Date

2021

Identifier

ISBN: 1-292-34113-0; 978-1-292-34113-2; 978-1-292-34120-0; 978-1-292-44933-3; COBISS.SI-ID: 62730755; E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.vlebooks.com/product/openreader?id=unilj&accId=9486805&isbn=9781292449333

Type

Text

Format

Print; e-edition available online

Language

en

Source

https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=62730755

Relation

Reading for FSS course 'Basic marketing' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14795

Rights

In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.

Educational Level

Higher education (undergraduate / postgraduate)

Interactivity Type

Expositive