Item
Marketing : principles and practice : a management-oriented approach
- Title
- Marketing : principles and practice : a management-oriented approach
- Description
- Additional literature for the FSS course 'Basic marketing'. Opresnik Management Consulting, Germany (2021).
- Subject
- Marketing | management | practice
- Creator
- Hollensen, Svend; Opresnik, Marc Oliver
- Publisher
- Opresnik Management Consulting
- Date
- 2021
- Identifier
- ISBN: 979-85-541-6122-3; COBISS.SI-ID: 165680899
- Type
- Text
- Format
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=165680899
- Relation
- Reading for FSS course 'Basic marketing' (additional literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14795
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani