Item
Consumer behavior
- Title
- Consumer behavior
- Description
- Obligatory literature for the FSS course 'Consumer behavior'. Cengage, Boston [etc.] (2024).
- Subject
- consumer behavior | marketing | consumer psychology
- Creator
- Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik
- Publisher
- Cengage
- Date
- 2024
- Identifier
- ISBN: 978-0-357-72129-2; COBISS.SI-ID: 203947267; E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.vlebooks.com/product/openreader?id=unilj&accId=9486805&isbn=9780357721377
- Type
- Text
- Format
- Print; e-edition available online
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=203947267
- Relation
- Reading for FSS course 'Consumer behavior' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14917
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani