Title

Consumer behavior : buying, having, and being

Description

Obligatory literature for the FSS course 'Consumer behavior'. Pearson, Harlow [etc.] (2024).

Subject

consumer behavior | marketing | consumption

Creator

Solomon, Michael R.; Russell, Cristel Antonia

Publisher

Pearson

Date

2024

Identifier

ISBN: 978-1-292-72065-4; COBISS.SI-ID: 181891843; E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781292720654

Type

Text

Format

Print; e-edition available online

Language

en

Source

https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=181891843

Relation

Reading for FSS course 'Consumer behavior' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14917

Rights

In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.

Educational Level

Higher education (undergraduate / postgraduate)

Interactivity Type

Expositive