Item
Marketing communications : touchpoints, sharing and disruption
- Title
- Marketing communications : touchpoints, sharing and disruption
- Description
- Obligatory literature for the FSS course 'Integrated marketing communications'. Pearson, Harlow [etc.] (2019).
- Subject
- marketing communications | advertising | media | promotion
- Creator
- Fill, Chris; Turnbull, Sarah
- Publisher
- Pearson
- Date
- 2019
- Identifier
- ISBN: 978-1-292-23497-7; 978-1-292-23501-1; 978-1-292-23500-4; COBISS.SI-ID: 22806531; E-edition: https://ebookcentral.proquest.com/lib/fdv-odkjg/detail.action?docID=5801463
- Type
- Text
- Format
- Print; e-edition available online
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=22806531
- Relation
- Reading for FSS course 'Integrated marketing communications' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14733
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani