Title

Marketing communications : a European perspective

Description

Obligatory literature for the FSS course 'Integrated marketing communications'. Pearson, Harlow [etc.] (2021).

Subject

marketing communications | advertising | European perspective | promotion

Creator

Pelsmacker, Patrick de; Geuens, Maggie; Bergh, Joeri Van den

Publisher

Pearson

Date

2021

Identifier

ISBN: 978-1-292-13579-3; 978-1-292-32791-4; COBISS.SI-ID: 92254723; E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.vlebooks.com/product/openreader?id=unilj&accId=9486805&isbn=9781292327914

Type

Text

Format

Print; e-edition available online

Language

en

Source

https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=92254723

Relation

Reading for FSS course 'Integrated marketing communications' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14733

Rights

In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.

Educational Level

Higher education (undergraduate / postgraduate)

Interactivity Type

Expositive