Item
Integrated marketing communications
- Title
- Integrated marketing communications
- Description
- Additional literature for the FSS course 'Integrated marketing communications'. Financial Times Prentice Hall, Harlow (2005).
- Subject
- integrated marketing | communications | promotion | branding
- Creator
- Pickton, David; Broderick, Amanda
- Contributor
- Editor(s): Pickton, David ; Broderick, Amanda
- Publisher
- Financial Times Prentice Hall
- Date
- 2005
- Identifier
- ISBN: 0-273-67645-8; COBISS.SI-ID: 23884125
- Type
- Text
- Format
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=23884125
- Relation
- Reading for FSS course 'Integrated marketing communications' (additional literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14733
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani