Item
International marketing strategy : analysis, development and implementation
- Title
- International marketing strategy : analysis, development and implementation
- Description
- Obligatory literature for the FSS course 'International marketing'. Cengage Learning EMEA, Andover (2022).
- Subject
- international marketing | marketing strategy | global business
- Creator
- Doole, Isobel; Lowe, Robin; Kenyon, Alexandra
- Publisher
- Cengage Learning EMEA
- Date
- 2022
- Identifier
- ISBN: 978-1-4737-7871-9; COBISS.SI-ID: 167184643; E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.vlebooks.com/product/openreader?id=unilj&accId=9486805&isbn=9781473778719
- Type
- Text
- Format
- Print; e-edition available online
- Language
- en
- Source
- https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=167184643
- Relation
- Reading for FSS course 'International marketing' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14765
- Rights
- In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.
- Educational Level
- Higher education (undergraduate / postgraduate)
- Interactivity Type
- Expositive
- Item sets
- Univerza v Ljubljani