Title

Global marketing

Description

Obligatory literature for the FSS course 'International marketing'. Pearson, Harlow [etc.] (2020).

Subject

global marketing | international marketing | market entry | strategy

Creator

Hollensen, Svend

Publisher

Pearson

Date

2020

Identifier

ISBN: 978-1-292-25180-6; 978-1-292-25182-0; COBISS.SI-ID: 89902595; E-edition: http://nukweb.nuk.uni-lj.si/login?url=https://www.vlebooks.com/product/openreader?id=unilj&accId=9486805&isbn=9781292251820

Type

Text

Format

Print; e-edition available online

Language

en

Source

https://plus.cobiss.net/cobiss/si/en/search/cobib/results?q=ID=89902595

Relation

Reading for FSS course 'International marketing' (obligatory literature) — https://www.fdv.uni-lj.si/en/library/digital-library/catalogs/fss-textbooks/14765

Rights

In copyright; © respective publisher/author. Access via ODKJG / e-resources where an e-edition is listed.

Educational Level

Higher education (undergraduate / postgraduate)

Interactivity Type

Expositive